About us

Queen Farm+

Queen Farm+ is a unique green agriculture model combined with eco-tourism, where nature, technology, and local culture beautifully converge. Located at KM14, Hàm Kiệm – Tiến Thành Road, Lâm Đồng Province, Queen Farm+ is considered the ideal destination for travelers who love authentic experiences, want to learn about sustainable farming, and discover the pure essence of earth and sky.

Queen Dragon Fruit is the premium dragon fruit brand that has grown alongside Queen Farm+ for decades. It is not only a superior-quality variety but also a symbol of meticulous selection, dedicated care, and an unwavering commitment to clean, sustainable agriculture.

The dragon fruit at Queen Farm+ is cultivated on sun- and wind-kissed land, following strict GLOBALG.A.P standards, ensuring every fruit always delivers:

Rich, naturally sweet and refined flavor.
Vibrant color and export-grade appearance.
Strict control from planting – caring – harvesting.

Most notably, Queen Farm+ is the only establishment in Vietnam that owns the exclusive Purple-Pink Dragon Fruit variety, bringing outstanding distinction and superior value to every single fruit.

Hoang Hau Dragon Fruit

Spreading the Green - Slow - Healthy lifestyle

Queen Farm+ always aims to bring clean agricultural products - quality standards, with strictly controlled and stable cultivation processes. We constantly strive to enhance the value of Vietnamese fruits, expand the market and bring the best experience to consumers.

Over 16 years of developing quality agriculture

Experienced team of agricultural and technical experts

Farming system - modern equipment according to Farm+ standards

History of formation

Queen Farm+ was built from the aspiration to develop green agriculture in Binh Thuan, where dragon fruit has become a symbol of the sunny and windy land. From the early days of establishment, the brand has steadfastly pursued a sustainable agricultural model, applying advanced techniques and maintaining the values of "clean - standard - natural". The journey of formation is not only the process of building a farm, but also the effort to create an international standard raw material area and bring quality products closer to the community.

Origins – The Early Pioneering Days

Starting from Reclaimed Wilderness

1988

Bình Thuận, Vietnam

Beginning with just 3 hectares of reclaimed land dedicated to grow dragon fruit and some short-season vegetables, Queen Dragon Fruit Farm was born amid countless hardships: lack of capital, limited market access, outdated techniques, and an untrained workforce.

Yet, unwavering determination and relentless effort laid the foundation for what would later become a leading agricultural brand.

First Steps into Export

1992 – 1995 – Opening International Markets

Bình Thuận, Vietnam

In 1992, Queen Dragon Fruit successfully exported its very first container to Taiwan — a landmark achievement that affirmed the quality of Vietnamese dragon fruit on the global stage.

Building on that success, by 1995 the brand had expanded strongly into other Asian markets including China, Singapore, and beyond, creating momentum for deeper international integration.

Establishment of Queen Dragon Fruit Co., Ltd

2003

Bình Thuận, Vietnam

Recognizing the enormous export potential, farm owner Mr. Trần Ngọc Hiệp decided to establish Queen Dragon Fruit Co., Ltd to scale up operations and enter premium markets such as Europe, the United States, Japan, and more.

The company’s success significantly boosted Bình Thuận’s agricultural sector and earned numerous prestigious awards.

Building the Enterprise – Establishing Leadership

Differentiation Strategy – Sustainable Development

2013 – Turning Point with the Exclusive Purple-Pink Dragon Fruit Variety LĐ5

Bình Thuận, Vietnam

The year 2013 marked a historic milestone when the company invested heavily to acquire exclusive rights to the purple-pink flesh dragon fruit variety LĐ5 — a superior fruit with high nutritional value, delicately sweet and crisp texture, clearly distinguished from common white- and red-flesh varieties.

This strategic decision enabled Queen Dragon Fruit to create truly unique products and elevate the brand’s reputation both domestically and internationally.

Today, the company owns over 700 hectares of dragon fruit — the largest scale in Vietnam — giving full control over raw material supply.

A Leading Brand of Vietnamese Agriculture

Present Day

Bình Thuận, Vietnam

All Queen Dragon Fruit farms are equipped with modern factories, cold storage facilities, and packaging lines that consistently meet GlobalG.A.P standards year after year.

Our products are preferred in the most demanding markets: Europe, USA, Japan, Australia, Canada, and more.

Beyond sustainable farming, the company actively contributes to society through initiatives such as “Support to School,” “Warm Homes of Love,” and many charitable activities in Bình Thuận province.

Most notably, the birth of Queen Farm+ represents an exciting new chapter in the brand’s journey. This innovative eco-tourism and green agriculture model offers modern farm experiences where visitors can tour the dragon fruit orchards, learn about cultivation and harvesting processes, and even “Adopt a Tree” — name their own tree, follow its growth in real time, receive fruit delivered to their door, view live photos, and interact directly with the farm.

Queen Farm+ serves as a bridge connecting agriculture, tourism, and technology, bringing the value of Bình Thuận dragon fruit closer to everyone while spreading the message of green living and love for agriculture.

Human resources

Mr. Trần Ngọc Hiệp

Position: Director of Thanh Long Hoang Hau Company Limited

Mr. Trần Ngọc Hiệp

Position: Director of Thanh Long Hoang Hau Company Limited

Mr. Trần Ngọc Hiệp is the legal representative and one of the key pillar figures of Queen Dragon Fruit Co., Ltd — a renowned dragon fruit production and export enterprise in Bình Thuận Province.

Biography & Career

Starting from a small farm of only 3 hectares in 1988, Mr. Hiệp persistently developed a large-scale dragon fruit cultivation model.
Under his leadership, Queen Dragon Fruit grew rapidly: expanding plantation area, investing in new varieties, and applying GLOBALG.A.P standards to elevate fruit quality.
Mr. Hiệp has also held senior leadership roles in the industry: he is widely regarded as the long-standing “pioneer” of the dragon fruit sector in Bình Thuận.
According to Bình Thuận Province records, he formerly served as Vice Chairman of the Bình Thuận Dragon Fruit Association and has demonstrated strong vision for safe and sustainable agriculture.

Vision & Contributions

Mr. Hiệp recognized the immense potential of dragon fruit very early on — he once famously said the plant is so resilient that “even if you tell it to die, it won’t… it bears fruit all year round” — which drove him to propagate and develop it on a large scale.
He invested heavily in new varieties: according to reports, he spent billions of VND to acquire and develop the exclusive purple-pink dragon fruit variety (LĐ5), securing its copyright and bringing it into large-scale production.
Under his leadership, Queen Dragon Fruit has become one of the largest and most reputable dragon fruit enterprises in Vietnam, delivering premium-quality fruit and achieving strong export performance in international markets.

See Detail

Mr. Trần Ngọc Hiệp

Position: Director of Thanh Long Hoang Hau Company Limited

Mr. Trần Ngọc Hiệp

Position: Director of Thanh Long Hoang Hau Company Limited

Biography & Career

Starting from a small farm of only 3 hectares in 1988, Mr. Hiệp persistently developed a large-scale dragon fruit cultivation model.
Under his leadership, Queen Dragon Fruit grew rapidly: expanding plantation area, investing in new varieties, and applying GLOBALG.A.P standards to elevate fruit quality.
Mr. Hiệp has also held senior leadership roles in the industry: he is widely regarded as the long-standing “pioneer” of the dragon fruit sector in Bình Thuận.
According to Bình Thuận Province records, he formerly served as Vice Chairman of the Bình Thuận Dragon Fruit Association and has demonstrated strong vision for safe and sustainable agriculture.

Vision & Contributions

Mr. Hiệp recognized the immense potential of dragon fruit very early on — he once famously said the plant is so resilient that “even if you tell it to die, it won’t… it bears fruit all year round” — which drove him to propagate and develop it on a large scale.
He invested heavily in new varieties: according to reports, he spent billions of VND to acquire and develop the exclusive purple-pink dragon fruit variety (LĐ5), securing its copyright and bringing it into large-scale production.
Under his leadership, Queen Dragon Fruit has become one of the largest and most reputable dragon fruit enterprises in Vietnam, delivering premium-quality fruit and achieving strong export performance in international markets.

See Detail

Mr. Trần Ngọc Hiệp

Position: Director of Thanh Long Hoang Hau Company Limited

Mr. Trần Ngọc Hiệp

Position: Director of Thanh Long Hoang Hau Company Limited

Biography & Career

Starting from a small farm of only 3 hectares in 1988, Mr. Hiệp persistently developed a large-scale dragon fruit cultivation model.
Under his leadership, Queen Dragon Fruit grew rapidly: expanding plantation area, investing in new varieties, and applying GLOBALG.A.P standards to elevate fruit quality.
Mr. Hiệp has also held senior leadership roles in the industry: he is widely regarded as the long-standing “pioneer” of the dragon fruit sector in Bình Thuận.
According to Bình Thuận Province records, he formerly served as Vice Chairman of the Bình Thuận Dragon Fruit Association and has demonstrated strong vision for safe and sustainable agriculture.

Vision & Contributions

Mr. Hiệp recognized the immense potential of dragon fruit very early on — he once famously said the plant is so resilient that “even if you tell it to die, it won’t… it bears fruit all year round” — which drove him to propagate and develop it on a large scale.
He invested heavily in new varieties: according to reports, he spent billions of VND to acquire and develop the exclusive purple-pink dragon fruit variety (LĐ5), securing its copyright and bringing it into large-scale production.
Under his leadership, Queen Dragon Fruit has become one of the largest and most reputable dragon fruit enterprises in Vietnam, delivering premium-quality fruit and achieving strong export performance in international markets.

See Detail

Mr. Trần Ngọc Hiệp

Position: Director of Thanh Long Hoang Hau Company Limited

Mr. Trần Ngọc Hiệp

Position: Director of Thanh Long Hoang Hau Company Limited

Biography & Career

Starting from a small farm of only 3 hectares in 1988, Mr. Hiệp persistently developed a large-scale dragon fruit cultivation model.
Under his leadership, Queen Dragon Fruit grew rapidly: expanding plantation area, investing in new varieties, and applying GLOBALG.A.P standards to elevate fruit quality.
Mr. Hiệp has also held senior leadership roles in the industry: he is widely regarded as the long-standing “pioneer” of the dragon fruit sector in Bình Thuận.
According to Bình Thuận Province records, he formerly served as Vice Chairman of the Bình Thuận Dragon Fruit Association and has demonstrated strong vision for safe and sustainable agriculture.

Vision & Contributions

Mr. Hiệp recognized the immense potential of dragon fruit very early on — he once famously said the plant is so resilient that “even if you tell it to die, it won’t… it bears fruit all year round” — which drove him to propagate and develop it on a large scale.
He invested heavily in new varieties: according to reports, he spent billions of VND to acquire and develop the exclusive purple-pink dragon fruit variety (LĐ5), securing its copyright and bringing it into large-scale production.
Under his leadership, Queen Dragon Fruit has become one of the largest and most reputable dragon fruit enterprises in Vietnam, delivering premium-quality fruit and achieving strong export performance in international markets.

See Detail

Vision - Motto - Mission

Vision

• Expand the high-tech agricultural ecosystem, turning Queen Farm+ into Vietnam’s leading green – clean – premium experiential farm destination. • Develop Queen Farm+ into a trusted brand that seamlessly combines farming, tourism, education, and online tree ownership. • Position Queen Farm+ as the symbol of sustainable agriculture in Vietnam, where every fruit meets the highest quality standards, offers full traceability, and delivers real value to the community.

Motto

• At Queen Farm+, transparency always comes first: from tree care and seasonal monitoring to the quality of every single dragon fruit. All products are strictly controlled to be clean – safe – 100% natural, delivering genuine value to customers. • We don’t just sell agricultural produce — we offer a complete experience. Customers can adopt a tree, view real-time photos, follow its growth, and have ripe fruit delivered straight to their door. Every piece of fruit becomes a journey you share with the farm.

Mission

Bring clean, premium-quality agricultural products to every family Connect people with agriculture in a smarter, more meaningful way Preserve local agricultural heritage and promote Lâm Đồng dragon fruit culture Build an experiential farm model that is green – clean – knowledge-rich